![]() We went through a very detailed security assessment. As it was a cloud-based solution, security was one of the biggest factors as the business was first within Volkswagen Group to implement Salesforce (Volkswagen Group owns Lamborghini via its subsidiary Audi). Stacking upīefore embarking on its digital strategy, Lamborghini assessed a number of technologies on the market, and found that Salesforce matched all its requirements. We wanted a unique digital platform, where we could implement each and every module, one by one, and digitalize our processes. So we decided to build up a strategy that resulted in our digital platform today. At that time, we did not expect this visibility and also the enthusiasm that arose around this. Lamborghini first attended Dreamforce in 2018, where the then Salesforce Chief Sales and Marketing officer introduced the Unica app on the main stage. We did it a different way, we started with Heroku, we deployed our customer app. We made a decision to invest in Salesforce, especially on Heroku and on the Salesforce Communities.If I talk to friends and colleagues, nine out of 10 would say they started with the CRM, so with Sales Cloud. If you look for any brand, you will find tens of different apps, official apps, and we wanted to have just one. We called it Unica because we wanted to have just one app. ![]() The app was the starting point of the firm’s journey with Salesforce, according to Lorenzo Cavicchi, Head of IT & Commercial Support at Lamborghini:Įverything started back in 2017 when we decided to have a customer app. Lamborghini’s Unica mobile app, which is built on Heroku and runs on Community Cloud, improves customer service and retention by monitoring how users engage with the brand. While many organizations start with a core enterprise app like CRM, the luxury car manufacturer’s introduction was steered towards the vendor via the Heroku development platform. Lamborghini didn’t take the most conventional route into Salesforce technology.
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